Moneyballing Music: Big Data, Consumers And A&R | Mar 10th
Event Info
Description
Moneyballing Music: Big Data, Consumers And
A&R
6.30pm, Tue 10th March.
2014, Fyvie Hall, University of Westminster, 309 Regent Street, W1B 2UW
**SPECIAL RATE **
USE THIS PROMOTIONAL CODE: MBELMAR10
before 10am Mon 23 February (subject to availability) and
save £5 on the full price.
Taking its lead from the recent publication of an MA thesis (free, here) on the subject of Big Data, this Future Thinking event will begin with a consideration of how the recorded music industry is currently collecting and using data to support a historically subjective process of signing new artists, and will go on to look at the potential of smart data for the wider industry.
With 2014 witnessing a series of high-profile acquisitions and alliances between major record labels, social media and digital service providers, Apple’s hotly-rumoured January acquisition of Musicmetric further evidences the industry’s quest to become data-smart.
Join us, and our top-drawer panel to consider whether big data really is is the new oil…
Format and Speakers: This think tank debate will begin with a presentation by Universal Music’s marketing expert Prithwijit Mukerji (author of Moneyballing Music), with a panel comprising Jack Fryer (Head of Research, Universal Music UK); Jeremy Silver (Digital Media Advisor; former Executive Chairman, Musicmetric); Kim DeRuiter (Senior Manager, Music, Video & Games - Europe, Samsung Electronics); Korda Marshall (Founder, Infectious Music)
Chair: Keith Harris, (PPL/ MusicTank/ Keith Harris Music),
Date: Tues 10 Mar 2015 | Time: 18.30 – 21.00hrs | Venue: Fyvie Hall, UoW, 309 Regent St. London, W1B 2UW | from £20 | BOOK HERE
**SPECIAL RATE** USE THIS PROMOTIONAL CODE: MBELMAR10 before 10am Mon 23 February (subject to availability) and save £5 on the full price.
https://www.musictank.co.uk/events/moneyballing-music-big-data
