Tug Life Digital Media Expo

Event Info

Mon 15 - Fri 19 Jun, 2015 from 9:30am - 6:00pm
Old Street Roundabout
London, EC1Y 1BE, UK
Cost: Free


Tug is hosting a week-long series of free events exploring the various ways that digital life is affecting our real lives and we’d love it if you could be a part of it.

With 14 short, sharp events during the week and over 50 contributing speakers, we’re pulling together a variety of perspectives around the digital life. Cultural shifts, new business models, how brands talk to people and people talk to each other.


Monday 15th June

Digital Lives

We kick off with a broader look at how digital exposure is affecting us as human beings. Is digital exposure affecting us as human beings? Our minds & bodies, our lifestyles how we live and work. And work well. How do we balance the unbounded information and plethora of opportunities with keeping happy & healthy in mind and body?

9:30 – 11:30 What’s Digital Doing to our Minds and Bodies?

13:30 – 15:30 Is a Connected Life and Lifestyle Really Better?

16:00 – 18:00 The Future of Work – Surviving vs. Thriving


Tuesday 16th June

Conversations at the Speed of the Market

Brands are under more pressure to understand their customers on a more granular basis and respond ever faster to the signals they send out through their behaviour, all the while treading daintily over the sleeping dog of data privacy. But how do they handle all this data, yet still ensure they have the skills and time to understand the people who make up their audiences? 

9:30 – 11:30 Understanding audiences like never before

13:30 – 15:30 Content & Creativity. Faster vs. Better

16:00 – 18:00 Digital Media Innovation


Wednesday 17th June

Digital Sector Specials

In this section, we take two industries that you could argue have been more disrupted than most.  We hear from the disrupters and the disrupted. The problems and the opportunities. And share some views and advice on how to thrive.

9:00 – 12:30 Retail – Finding The Right Kind Of “new”

12:30 – 13:30 A Bite To Eat And Networking Opportunity

14:00 – 15:30 Does The Future Of Financial Services Lie In Big Institutions Or Small Startups?


Thursday 18th June

Digital Masterclasses

With more data and more sources of data then ever before, it’s vital that brands apply human ingenuity to technology. We share best in class examples of how brands can cross data signals to find new angles, creating a commercial edge in their market. In these sessions, we share how the best brands achieve this across biddable, seo and social channels.

9:30 – 11:30 Reconnecting Biddable Media

11:30 – 13:30 See How Your Science And Guesswork Connects

13:30 -15:30 Bridging The Gap Between Science And Guesswork

14:30 – 16:00 How To Balance Data And The Human

16:00 – 18:00 Social Media


Friday 19th June

Digital Business & Innovation

It’s never been a better time to start something new. Or is it? In this section we talk to some leading lights in the innovation space, as well as exciting startups for hints into what works and what hurts.

8:30 – 9:30 Espresso Networking & Meeting Startups

9:30 – 11:30 Digital Business & Innovation

13:30 – 18:00 Digital Drop-in & Drink