Driving Internationalisation of the Online Retailer
Event Info
Fri 25 Sep, 2015 from 8:30am - 10:30am
Etc.venues, Tenter House, Bishopsgate Court
45 Moorfields
City of London, EC2Y 9 AE, UK
Cost: Free
Description
69% of UK based online retailers are seeking to expand internationally, are you one of them?
The UK is a strong and vibrant market where brands are seeing an upturn in visitors and shoppers overseas. This roundtable will discuss the various approaches to international expansion and the key factors that influence success. Participants will also be the first to share in new, and yet unpublished, research by Tryzens relating to the plans and opinions of 100 UK ecommerce operations who are seeking to expand their business.
This event is free for retailers to attend. It will be a facilitate workshop of industry peers and will cover a number of inter-related key questions:
- How to target new international markets – by what criteria do you measure success?
- What are the summary views of UK ecommerce decision makers on international expansion (sharing new research results)?
- Deciding on whether to extend your existing site or set up new sites? The pros and cons of each method.
- How important is localisation and what are the priorities?
- What should be considered when dealing with different currency and payment options?
- How to manage stock and delivery internationally … and other related topics.
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