Brand Loyalty Lab

Event Info

Fri 5 Feb - Mon 25 Apr, 2016 from 3:20pm - 9:00am
The Publicis Drugstore
239 Old St
London, EC1V 9EY, UK
Cost: Free but RSVP required



29 February - 25 April 2016
Join our new Brand Loyalty Lab to win €10,000 and the chance to scale your product along with SCA in different markets around the world.

The Brand Loyalty Lab is a Publicis Drugstore Retail Innovation Project run by MiniBarLabs and made in partnership with SCA consumer tissue The aim of the programme is to identify innovative retail, sales and loyalty solutions.

We’re looking to reach out to and engage with start ups, change makers and innovators to answer the challenge below.

SCA own several large tissue product brands like Plenty, Velvet, Cushelle, Tempo, Zewa, Lotus and Regio. A consistent challenge in these and in fact most Fast Moving Consumer Goods (FMCG) product categories is how to drive loyalty to brands, over and above competitors.

For this reason we’re interested in exploring how emerging retail tech innovation can produce a more enjoyable shopping experience and drive loyalty to SCA brands – ultimately to help their brands be purchased more often.

The proposed solution can work within the multifaceted retail environment: POS technology, frictionless purchase, self-checkout or queue skipping, loyalty schemes and subscriptions, e-commerce, in-store consumer engagement, IoT or digital campaigns to name but a few.

In the first phase we ask that participants register their interest via hello [at] minibarlabs [dot] com providing a short bio and indicating which area of the challenge you’d like to address. The MiniBarLabs team will then get in touch to discuss your solution.

Participants will also have the chance to attend a number of ideation sessions in March to develop their proposals. The programme will draw to a close with a pitching session 25th April 2016 at the Publicis Drugstore in London when the selected teams will present their ideas to a panel of judges including SCA representatives.

SCA is a Swedish FMCG company operating in 100 countries, and turning over in excess of €11bn yearly. Consistently voted one of the world’s most ethical companies, they are a leading brand owner and manufacturer of essential hygiene products, which for the last 75 years have helped improve the quality of everyday life for people all over the world.