The future for monetising digital content: trends, payment models and new avenues for growth
Description
Guest of Honour: Mimi Turner, Marketing Director, TheLADbible Group
As developments in digital technology fundamentally change the
way media content is created, distributed and consumed, this seminar
will offer delegates an opportunity to consider the future for
monetising digital content in both domestic and international markets.
Planned
sessions will examine latest consumer attitudes toward accessing and
payment for digital content; consider the emerging creative and
commercial opportunities across platforms for growing media brands,
providing tailored services and developing innovative partnerships; as
well as assess the common challenges for both emerging and established
players in achieving long-term sustainable online revenues.
Further
sessions will assess how business strategies and payment technologies
are evolving in response to the identified trends - including latest
thinking on converting free users into paid subscribers, maximising and
protecting IP assets, ad revenue models and the ease of secure online
payments - with particular focus on associated policy and regulatory
implications.
At this early stage, we are delighted that Mimi Turner, Marketing Director, TheLADbible Group has agreed to deliver a keynote address at this seminar, together with David Gilbey, Chief Operations Officer, Digital, Bauer UK; Matthew Guest, Head of Digital Strategy Consulting, EMEA, Deloitte and Gregor Pryor,
Partner and Co-Chair, Entertainment and Media Industry Group, Reed
Smith. Additional senior participants are currently being approached.
