Monetising digital content: growth, trust and regulation
Description
This timely seminar assesses the future for monetising digital content across sectors including music, screen, publishing and radio.
With Digital Adspend surpassing TV, and streaming online set to outstrip physical music sales
in 2017, delegates will discuss the next steps for developing digital platforms
and growing digital revenues, including how industry can utilise new
technologies and personal data to target audiences and develop new content in
line with forthcoming EU GDPR.
In the wider policy and commercial context, sessions examine latest thinking on
protecting the value of content, looking at issues of copyright and piracy,
fake news, advertising strategies and data use, and the implications of Brexit
on regulation and international trade.
