Unilever pull out of using Flash after paying for a Flashed Web site

[Andrew Ayres]

The huge company, Unilever, recently paid for the development of a Flash

Web site by NoHo in London, but then decided against using Flash in order

to cater for a lowest common denominator (including Netscape 1 !! and 386

users) - paying again for a non-Flashed site. They also had to cater for

Unilever India, which has a slow satellite link allowing only 3 concurrent

connections.


May be Unilever is a special case, but I want to be able to counter-argue

Unilever's decision to my own corporate clients who may question their own

use of Flash after watching the UK TV program "The Net" (broadcast on BBC

last night) which documented the problems faced by Unilever's first use of

streaming media.


Any thoughts or similar experiences?


Andrew







------------------------------------------------------------------------

To UNSUBSCRIBE send: unsubscribe flasher in the body of an

email to

list-managershocker [dot] com

.  Problems to:

ownershocker [dot] com

N.B. Email address must be the same as the one you used to subscribe.

For info on digest mode send: info flasher to

list-managershocker [dot] com