RE: FLASH: Flash usage on the Net?

[John Dowdell]

At 12:40 PM 3/17/99, Paul Mossbarger quoted someone else:

> 1) The methodology was suspect.  He contends that the survey was done

> only among MM's target audience (designers) which skews results.  I

> checked out KB&P's site and couldn't really tell.


The survey *is* skewed, but in a good way. It's done among consumers who

have volunteered for general-purpose focus groups. These are the same types

of people who tell Kraft what color to make their cheese, except these

people are also on the web.


The "KB&P OnlineSurveys Panel" is definitely not composed of web

designers... you can find more by clicking on that "survey methodology"

link at the bottom of

http://www.flash.com/survey/


Note that any particular site may indeed have different technographics than

a general sample of the online public... the person you spoke with may

indeed have a site where 1/3 of the audience is on the 3.0 browsers.



> He says that he has access to the logs from a very large general

> purpose access site (9 million hits/month).


Yikes, that's big. It's almost as many new Flash Players that are

downloaded each month.



> Otherwise, all I have is MM's word against this guy's company's

> word -- co. against co. leaves me nowhere in this discussion.


I'm not sure why you need to convince this person who seems to want to

create applets for rollovers... what is it that would be useful for you? Is

the independent methodology somehow not sufficient to meet one person's

verbal opinion, and if so, what would be more useful to have...?



As a sidenote:

> I am being requested to be in a beta-testing program for a small

> startup company that's implementing a Java solution to rollover

> buttons and navigation.


I'm not sure how you're being corralled into doing this, but have you

advised the other folks yet that most designers today are using JavaScript

for simple rollover buttons and navigation? They may be putting themselves

into a difficult situation.



Summary: How would the Flash Distribution pages need to be improved to

satisfy the needs you come up against? If you could drop a line to

wish-flashmacromedia [dot] com

 then this would reach a wide range of people here

at the shop, thanks.



jd




John Dowdell, Macromedia Tech Support, San Francisco CA US

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