RE: FLASH: Flash usage on the Net?

[David Mendels]

Hi Paul,



>	1) The methodology was suspect.  He contends that the survey was done only

>among MM's target audience (designers) which skews results.  I checked out

>KB&P's site and couldn't really tell.


HI, the methodology is well documented on our site.  Check it out.  It did

nto go to our audience but to a demographically representative sample of

the net, selected by an independent third party (King Brown) and not at all

to any of our lists.  



>	2)  He says that he has access to the logs from a very large general

>purpose access site (9 million hits/month).  Their stats show that almost

>30% still use 3.x browsers and that virtually none of those have Flash and

>don't even work properly with Jscript.


Flash works fine with 3.0 browsers.  It even works with many 2.0 browsers.

Our sample in the King Brown study certainly included lots of poeple with

3.0 browsers.  So I don't think this is an issue.


>	2a)  He contends users don't download plugins.  They just leave if they see

>they'll have to in order to view content.


79% of people don't have to download a plug-in.  Flash is included with

Windows 98 and NT, AOL, MacOS, and more.  An additional percentage can take

advantage of the seamless autodownload provided by ActiveX.


Regards,


David

Macromedia


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