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Subject: RE: Typography Check (was FLASH: Site Check: ITVerge.com)
From: David Jacobs
Date: Mon, 13 Mar 2000 19:32:48 GMT

<rant>

The forced justified Arial type was "abysmal." The left ranged type now
looks "pretty awful." The font was plain "vanilla," and needed to be more
"technological." Changed thusly it is now "horrible."

I have tried to take everything in, and make changes where appropriate. I
have followed most of the advice given to me. It seems like sometimes you
just can't win when people are judging a site based on their personal
preferences. Granted, personal bias will always be a part of an evaluation,
but clearly not enough "give" is being allowed. Either that, or I have
implemented every suggestion in the most incompetent manner possible.

I'm sorry my lightening doesn't look like every one else's lightening. Maybe
that's because it's supposed to be a more abstract and chaotic electricity
animation that doesn't look like anything else. I'm sorry I run in a higher
resolution so that my text does not appear so appropriate to the blind
(although I'm glad my site will suit you well into your declining years Tom,
unless you choose to venture beyond 640 x 480).

I am being intentionally sarcastic here, but I think the point is valid.
Design can be better or worse, but much of it is personal preference. And
finally, remember the non-expert crowd is the intended audience. Most sites
are not Flash sites for Flash professionals. Subtle things matter, they
effect the impressions made on the audience. But some things are lost on
anyone but the best designers. To spend 80% of site development time upon
line-by-line typographical perfection would be one example of wasteful
absurdity.

I want to continue improving my skills. I would like to eventually be good
enough to gain the respect of even the gurus. But I am beginning to think it
is always a win-lose proposition.

</rant>

David Jacobs
Web Developer
Skywalker Communications
http://www.skywalker.com
http://www.itverge.com

Phone: 636.272.8025 x167

> -----Original Message-----
> From: Paul Kilgour [SMTP:paulkatmobilixnet [dot] dk]
> Sent: Friday, March 10, 2000 7:58 PM
> To: flasheratchinwag [dot] com
> Subject: Re: Typography Check (was FLASH: Site Check: ITVerge.com)
>
>
> > How is the typography now? I believe most of the grossest problems have
> been
> > worked out, but a second or third opinion would be nice.
> >
> > http://www.itverge.com
>
> David,
>
> There's some bad line breaks in the text, in the 3rd and 4th sections. The
> typeface is horrible!! Sorry.
>
> Nice idea with the lighning bolts, but they could do with being a little
> finer and maybe give them a glow?
>
> My 2 kroner.
>
> Regards,
>
> Paul.
>
> flasher is generously supported by...
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flasher is generously supported by...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
flashforward2000 and The Flash Film Festival
"The World�s Premier Flash Solutions Conference and Expo"
March 27-29, Nob Hill Masonic Center, San Francisco, California

-Register before Feb 25 and save $200!!-- www.flashforward2000.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To unsubscribe or change your list settings go to
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