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Subject: | RE: FLASH: FullScreen |
From: | Fortune Elkins |
Date: | Tue, 5 Sep 2000 18:50:24 +0100 |
hiya helen & randy!
>>"Mom" != "computer illiterate"
>I object to this outdated stereotyping,
lemme say, right on helen!
far be it for a *worm* like me to comment to a web guru like you randy! <g>
but...it's very important to remember now that the web demographic has
permanently changed. the majority of surfers and on-line buyers now appear
to be women in two age groups, what you might call "cosmo girls" and yep,
"moms." "grandmas" and "tweenager/teenage girls" are beating up close behind
'em. further, they are now buying 85% of the stuff sold online.
as more countries gain more robust connections, and web usage spreads, the
percentage of women on the net will grow. let's take a moment to quote from
david ogilvy here, "the consumer is your wife and you don't want to talk
down to her."<g>
long copy, anyone? <G>
helen, i love you! <g>
have fun,
fortune
"give a girl a modem and she will sweep the web clean"
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