uk-netmarketing Archive (2011-2015)

I know from experience at the Guardian that the "Send to a friend"
email link was used *way more* than any of the Twitter/Facebook
buttons.

m




On 6 August 2012 07:59, Caroline Bottomley <carolinembottomley at gmail.com> wrote:
> Hi Chinwag,
>
> Does anyone have a view on the value of this link at the end of an email?
> Everyone knows how to forward an email to a friend without needing a hotlink
> for it.
> I'm not sure the prompt is particularly effective - I'm sure I'd have the
> thought before seeing the link and pretty certain the link wouldn't make me
> thing 'oh I should forward this to my friend'.
> And I'm a fan of stripping out everything unnecessary.
> But, writing this, I realise I might be prompted to send to a friend - so
> maybe we should keep it and change the wording?
>
> Any thoughts esteemed marketers?
>
> best
>
> C
>
>
> Caroline Bottomley
> @radarmusicvideo
> facebook
> RadarMusicVideos
>
> News about
> briefs, commissions and Radar-made videos
>
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
>>> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>
> uk-netmarketing discussion list is powered by http://chinwag.com



-- 
Martin Belam - http://www.currybet.net