uk-netmarketing Archive (2011-2015)

Personally I would be adopting Chinwag's approach. There are so many
factors within email that end up out of your control that outsourcing
delivery is the sensible solution. There is nothing worse then trying to
explain why delivery rates have fallen due to your company missing some
change to gmail's or hotmail's rule book.

As such I would compare Mailchimp against icontact and a couple of other
others checking out both their functionality, prices and their apis and
then develop your own custom system around the one you pick. I will add 2
additional thoughts:

1) Develop against your requirements not the API functionality. Things
change and the less dependant you are on one system the easier it will be
to change.
2) Don't look at any one particular system and think that is good as it
gives me (Salesforce, Google Analytics...). Investigate what their offering
means as it may simply be a tickbox covering measure or not work in the way
you want it to.

Ben Thompson
Trackly Analytics Ltd
Offering Real Time Site Optimization




On 25 February 2012 10:35, mark lesbirel
<mark.lesbirel at creativematch.co.uk>wrote:

>  Hi John
>
> I would look at building your own. It’s not that onerous and you can build
> in features you need without bloating it out to compete with a service.
>
> There are some other advantages too, as your servers would only be sending
> for you, and you can allocated them on a client by client basis if
> required.
>
> We did this and still use the system 10 years on, and although we’re no
> longer in the email delivery market, faced with your quandary I would still
> consider it.
>
> Mark
>
>
>
>
>
>
>
> On 24/02/2012 17:50, "John Braithwaite" <john at ergodigital.com> wrote:
>
> Hi All
>
> I've seen a good number of email systems in my time and, generally
> speaking, they seem to fit into the 'light and plug and play' (i.e.
> Mailchimp) and the 'all inclusive' (i.e. DotMailer).
>
> I really just want one email system which can do both... the light ones
> often don't have API access, are a little too basic, can't do automations
> etc. (but actually, generally have better editors / UI then that bigger
> systems).... the heavy ones have loads of bells and whistles but at a large
> price...
>
> So, I'll be open with you, I get stuck. Smaller clients I essentially have
> to deal with 'wot they got' and have no chance of converting them (with
> small budgets and list sizes) to a larger system... so I end up dealing
> with a multitude of suppliers and all their little foibles (and, don't they
> have a few ;-)
>
> I suppose I perhaps want the impossible - a more fully featured and
> flexible system where I can get smaller clients on as well as servicing the
> larger ones.
>
> Anyone got any suggestions? Please, just thoughts to the list and no
> direct sales pitches.
>
>
> John Braithwaite
> Ergo Digital Ltd - Giving You Many Happy Returns!
>
> 01962 605 000 (new number!)
> 07977 272752
>
> W: www.ergodigital.com <http://www.ergodigital.com>  (new website!)
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> http://linkedin.com/in/johnmbraithwaite>
>
>
> Latest Blog:
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>
>
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> Mark Lesbirel
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