uk-netmarketing Archive (2011-2015)

[uk-netmarketing] European Cookie Law - Big Debate

[uk-netmarketing] European Cookie Law - Big Debate

Steve Masters steve at mediamasters.co.uk
Thu May 24 22:19:54 BST 2012


Rob Caller: "For my part - it is making everyone and i mean "everyone" in
this industry, many of whom have given no time or consideration at all to
the legality or ethic or morality of their practice, a bloody good shake.
If you weren't doing anything malicious, anything dodgy, or anything
exploitative, you're really probably going to be alright.
A bunch of people who have written up no better alternative structure for
what they believe would be a "good law" "

 

Rob, I agree with your post with regards to zombie cookies and marketers but
I disagree with the comment above.

 

The whole reason the cookie law exists is because of the cavalier attitude
of the advertising industry, while the people paying the price are EVERY
website owner, the majority of whom are not doing anything wrong. They are
now faced with the expense and hassle of implementing a traffic-damaging
warning on their websites to effectively warn people about ALL cookies,
thanks to intrusive marketers who have nothing to do with those actual
websites.

 

Steve Masters

 
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