uk-netmarketing Archive (2011-2015)

Mark,

I think mike is bang on the money here.

Hotmail, Google, Yahoo, AOL or any other volume mailer does not give a 
monkeys if the data was initially opt-in or not what they care about is 
you managing your data and not wasting their resources on dead accounts.

Hotmail in particular cycle dormant accounts into spam traps 
irrespective of whether or not they have ever at some point in the dim 
an distant past opted in.

Would you find it "perfectly reasonably" if you were sending your first 
large trial campaign for a major client through an ISP and it tanked 
horribly loosing you the account. The reason - some cowboy was "cleaning 
their list" on the same set of shared IP addresses.

Everyone needs to be responsible!

Dave


On 04/11/2013 04:58 PM, mark lesbirel wrote:
> Hello Mike
>
> I gather from the question that the emails were all actual 
> subscribers, it's just some were either malformed or gone aways.
>
> Excuse me if I got that wrong.
>
> My point was that really there's no way to tell a hard bounce unless 
> you get a hard bounce. And even then some may actually be hard bounces 
> but you'd never know, because the receiving email server won't tell you.
>
> I think it is perfectly reasonable to email a legitimate list (ie one 
> full of subscribers) through an ESP and look/take action on the results.
>
> Mark
>
>
>
> On 10 Apr 2013, at 14:31, Mike Parry wrote:
>
>> It's not ethical, and as an ESP I find it deplorable that you would 
>> suggest trying to burn one of a legitimate senders ip's to clean a list.
>>
>> The real question is why is the list dirty? Is it because the client 
>> doesn't actually have permission to mail it? If so then they 
>> shouldn't mail it and if they are going to the they should risk their 
>> own IP's. A worse case scenario for the ESP is this list takes down a 
>> whole range of IP's 128 x whatever price the ESP has to pay for them, 
>> and all the other clients that could be effected so that your client 
>> can clean their dirty list!
>>
>> And the services that fake send emails tend to have a 30-40% error 
>> rate and will also confirm spam traps as valid addresses. Best advice 
>> is to collect clean opt in data, not try and SPAM dirty data
>>
>> Mike
>>
>> On 9 Apr 2013, at 17:50, mark lesbirel 
>> <mark.lesbirel at creativematch.co.uk 
>> <mailto:mark.lesbirel at creativematch.co.uk>> wrote:
>>
>>> Hmmm
>>>
>>> I am not sure 'pretending' is a good idea.
>>>
>>> You really need to send an email to have any hope of getting a 
>>> legitimate response. But.
>>>
>>> Ty has a good point here.
>>>
>>> You could pay one of the bigger providers to broadcast a mail, 
>>> perhaps something useful but not associated with your 'client' and 
>>> use the 'real' mailing (ie not a 'pretend' one) to clean your list.
>>>
>>> You might find a lot of hard bounces are bad formats (ie include 
>>> spaces, malformed domains, not '@' etc) - we built a widget about 10 
>>> years ago that cleans these before a broadcast gets sent. Old hat 
>>> now I am sure.
>>>
>>> I am also not sure my first suggestion is ethical or best practice, 
>>> must be having a senior moment.
>>>
>>> ;-)
>>>
>>>
>>> Mark
>>>
>>>
>>>
>>> On 8 Apr 2013, at 13:30, Ty-John Roberts wrote:
>>>
>>>> Hi Damian
>>>>
>>>> Mailchimp cleans up your soft and hard bounces automatically.
>>>>
>>>>
>>>> Cheers
>>>>
>>>> ty
>>>>
>>>>
>>>> Ty-John Roberts
>>>> Digital Director
>>>> Helping improve the way people experience your brand digitally
>>>>
>>>> www.addicted2tv.com <http://www.addicted2tv.com/>
>>>> ddi: 01279 444040
>>>> http://www.linkedin.com/in/tyjohnroberts
>>>>
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>>>>
>>>>
>>>>
>>>> On 5 Apr 2013, at 15:34, Damian Jennings <damianjennings at gmail.com 
>>>> <mailto:damianjennings at gmail.com>> wrote:
>>>>
>>>> Afternoon all
>>>>
>>>> Been AAAAGES since I used this list. Been working in different 
>>>> industry. However, now I am doing some mainstream work again and 
>>>> have a new client with a rather dirty email list. I want to get the 
>>>> hard bounces removed before he ruins his IP.
>>>>
>>>> I know there are some services which will 'pretend' to send mail to 
>>>> the address, and if they get valid response from the ISP mail 
>>>> server will report it as a 'good' address.
>>>>
>>>> Any recommendations?
>>>>
>>>> Thanks and happy Friday
>>>>
>>>> Damian
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>
>
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> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
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