uk-netmarketing Archive (2011-2015)

Hi Suzy, Rod, Jon, Peter and Peter,

Thank you VERY much for your excellent advice.
This is what I'm doing:

Already own: 
RadarMusicVideos.com
RadarMusicVideo.com (our twitter name has no 's')

About to purchase:
RadarMusicVideos.tv
RadarMusicVideos.eu (we're trademarked, but it's not much money for the .eu domain too)
RadarMusicVideos.asia (Australia is included in this domain - thanks for that Wikipedia link - so am asking an Ozzie friend to be an admin office for us)
RadarMusicVideos.co.uk
RadarMusicVideos.info

Many thanks, as ever, excellent advice from all. 
I don't think I explained, but we were recommended to buy these domains after an Export Communications Review, which the UKTI helped us to arrange - they also subsidised 50% of the cost. I really recommend UKTI http://www.ukti.gov.uk/uktihome/aboutukti.html I did a one day course with them on exporting which was absolutely packed with gems of information from people who knew what they were talking about. Plus they have some grants. All good.

thanks again

Caroline


On 13 Aug 2013, at 18:47, Suzy Turnbull wrote:

> Hi Caroline,
> 
> Hope all is well with you.
> 
> A few years ago when .asia was launched, I looked into buying the domain extension for Duratread Tires (my husbands business). Since Duratread is a registered trade mark around the world I went ahead and bought the .Asia and .cn, .in, .biz, .info .uncletomcobblyandall (ha, ha!),  and then for good measure, added in domains such as duratreadotrtires.com.   (BTW:  we have business and contacts in Asia, so it wasn't difficult getting a business partner to register .Asia for us).  
> 
> We did this primarily because we were worried about the Chinese Tire competition and wanted to prevent them from hijacking our brand name by claiming the domain name on another country extension.   We were right to be worried as it seems that Duratread was a name that some of the Chinese manufacturers that were at that time springing up all over Quindao would have dearly liked to get their hands on!  I started receiving emails from supposed lawyers and domain companies who were threatening us to surrender our domain name to them.  Naturally, we just stood our ground, ignored most of the emails and eventually it ended up going away.  
> 
> When the extensions came up for renewal, I took a decision not to renew most of them for the following reasons:
> We don't sell in Asia or China (we manufacture in Asia)
> The Duratread brand is now well established, particularly in our primarily markets
> Waste of money 
> If you are, or have ambitions to be a large, international, well established brand, and you are planning on marketing your brand and products in those countries around the world, then you should buy TLD's; or if you feel threatened by potential hijacking of your brand or jumping on the back of your success, then maybe you should buy prudently where you feel the most threat.  
> 
> For you specifically, I would buy the .co.uk extension as you are based in the UK (and set it to redirect to your .com DNS where you want all your traffic to go), but the rest of them, especially .biz, .info I would not bother with – I think, generally speaking, they are a waste of money. Take a look at this Wikipedia page to understand more about the TLD's.  
> 
> This is just my experience and maybe not far ranging enough, so I would be interested to see what everyone else says on this subject.
> 
> Best wishes,
> 
> Suzy
> 
> Suzy Turnbull (Dip Dig M)
> Managing Director
> E: Marketing Tactics
> 
> Email:       sturnbull at emarketing-tactics.com
> Web:         http://emarketing-tactics.com
> Tel:            +(507) 265 3508 | +(507) 6480 3623
> Skype:       suzyturnbull
> Linked In:  http://pa.linkedin.com/in/suzyturnbull
> 
> 
> 
> From: Caroline Bottomley <caroline at radarmusicvideos.com>
> Reply-To: uk-netmarketing <uk-netmarketing at mm.chinwag.com>
> Date: Monday, August 12, 2013 11:40 AM
> To: uk-netmarketing <uk-netmarketing at mm.chinwag.com>
> Subject: [uk-netmarketing] Advice about domains?
> 
> Hi UK Net Marketers who are not on holiday,
> 
> We've been advised to purchase a bunch of domain names for security's sake, ie
> .biz, .org, .info, .tv, .eu, .co.uk
> 
> In order to improve our international security and appeal, we've also been advised to buy
> .asia, .au and .ca
> 
> The first set will cost us about £300 for 5 years via GoDaddy. I don't know what the second set will cost us, but it will require me to lie and say I'm a Canadian citizen or live in Asia etc etc.
> 
> How important is domain name purchase for security's sake?
> It feels a lot like buying insurance / gambling, but I'm finding it very difficult to assess risk. Plus I'm not keen on lying. 
> Have you ever head horror stories?
> 
> Thank you
> 
> Caroline
> 
> 
> 
> Caroline Bottomley
> Managing Director
> Radar
> twitter
> facebook
> 
> Radar connects labels and artists to professional music video directors worldwide.
> 
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