uk-netmarketing Archive
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Subject: | RE: UKNM: Good reports/books in Intraent strategy |
From: | Giles Turnbull |
Date: | Fri, 23 Apr 1999 16:55:26 +0100 |
Ian wrote:
... I've been charged with creating an intranet from scratch for a
medium-sized company for use by all departments, and am keen to get my hands
on some good books/reports on Intranet development, maintenance & overall
strategy. I'm particularly interested in the non-technical side of
development (have people to do that), and anything with case studies/best
practice. ...
GT: Ian, I can't for the life of me remember where I saw this (only recently
as well) but it was a discussion of intranets which came to this conclusion
(words to the effect of):
"Intranets built top-down, for the purpose of handing out company PR and HR
to employees who are largely trying to ignore it, tend to fail. Intranets
built bottom-up, by interested and able employees wanting to improve
communication and the working environment for themselves and their
colleagues, tend to succeed."
Reading it again it appears to be painfully obvious, but I 'spose there's
plenty of company MDs who never got their head round it.
Hope it wasn't a Fletcher report. :)
- Giles
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