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Subject: UKNM: TrafficMaster and Shockwave
From: Robert Hamilton (brandwidth)
Date: Tue, 27 Apr 1999 12:22:14 +0100

Hi all,

Ah yes Tom, it's years since we had that idea and I'd almost forgotten
about it (old age?), erm...cast mind back...mists clearing...

We did the version which used GIFs, but then ShockWave came out (gee,
we've been doing this for years!) and it was seen as an obvious way
forward. I have to say, however, that I'd departed LH-S towers for
indexfinger by that stage, so don't know the real thinking, or indeed
if there was any, but the agency in question was never very good at
understanding what life was like if you had a 28.8 modem, so I'm not
surprised by your comments.

Ta for reminding me about what I still think is A Good Idea, shame the
implementation has now got in the way ;-)


Robert Hamilton: robertatbrandwidth [dot] co [dot] uk
Creative Consultant, brandwidth
0171 697 0049 / 0973 989 208

> -----Original Message-----
> From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of Tomski
> Sent: 26 April 1999 16:45
> To: uk-netmarketingatchinwag [dot] com
> Subject: Re: UKNM: plug-in take up/stats
> >Plugins in general and shockwave/flash in particular is used for one
> >valid purpose only - to impress the web-ignorant client in the New Media
> >agency office.
> Harsh, but not far off the mark
> take the old-trailblazer http://www.vauxhall.co.uk/trafficmaster
> used to be all done in HTML, and it worked very well. I used it. My dad
> used it.
> then the agency seemed to have to find ways of extracting more money from
> the client (yes/no rob?) so they did a flash version, and pulled the
> original.
> which doesn't work (200k+ downloads count as Not Working in my book)
> I now use http://www.rac.co.uk/html/services/froute.htm (which itself
> could be better if it worked a bit more often - it's hardly reassuring to
> potential customers that the RAC's site is always broken down...)
> Do utility.
> Do it very well.
> And then test it - scientifically - on real users.
> And then make it better.
> rant rant must go change the baby

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  Re: UKNM: plug-in take up/stats, Tomski

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