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Subject: Re: UKNM: plug-in take up/stats
From: Tomski
Date: Mon, 26 Apr 1999 16:57:51 +0100

>Plugins in general and shockwave/flash in particular is used for one
>valid purpose only - to impress the web-ignorant client in the New Media
>agency office.

Harsh, but not far off the mark

take the old-trailblazer http://www.vauxhall.co.uk/trafficmaster

used to be all done in HTML, and it worked very well. I used it. My dad
used it.

then the agency seemed to have to find ways of extracting more money from
the client (yes/no rob?) so they did a flash version, and pulled the

which doesn't work (200k+ downloads count as Not Working in my book)

I now use http://www.rac.co.uk/html/services/froute.htm (which itself
could be better if it worked a bit more often - it's hardly reassuring to
potential customers that the RAC's site is always broken down...)

Do utility.
Do it very well.
And then test it - scientifically - on real users.
And then make it better.

rant rant must go change the baby

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  UKNM: TrafficMaster and Shockwave, Robert Hamilton (brandwid

  Re: UKNM: plug-in take up/stats, Steve Mynott

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