Re: UKNM: Memes and marketing - dancing hampsters

[Stefan Magdalinski]

John McCarthy wrote:

>

> > yes, but globally, what's spread faster, that Levi's ad, or Mahir, the

> > hampster dance, or the neiman marcus cookie virus?

>

> A global TV campaign - like the Pepsi re-branding - doesn't spread as

such -

> it is broadcasted to billions of people.

> What does spread is conversation about TV ads.

>

> If you asked the UK population whether they had seen or heard of:


which is why I said 'globally', you're not comparing like with like.


cost is clearly a factor in the 'ease of transmission' of a meme. It is

*relatively* more difficult to do a global TV campaign, than for a meme

to spread over the net. And among the online community, I'm not sure

what you've said is true.


>

> a) the hamster dance

> vs

> b) the Levis ad

>

> I'd put my money on the Levis ad coming out tops.

> Of course, if you asked me which was cheaper, my answer would be totally

> different.


so what you're telling me is not everybody is online yet? thanks.


>

> ps. What's the neiman marcus cookie virus when it's at home?


I could just wait until someone sends it to you, but...


http://www.google.com/search?q=neiman+marcus+cookie+virus


--

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