UKNM: Practical Memetics

[Salim Fadhley]

Some fellow consultants at OgilvyOne at work are involved in a few 'practical memetics' projects at the moment. We realised some time ago that even the most enligtend advertising theories do not fare well as memes - they are not very resiliant communications. We have been trying to work out how we can upgrade the idea of a 'brand communication' to make it as resialiant as the chain letters that flow around the net.


Some of the things we almost know about include:


* How you can package a meme

* What factors affect pass-on rates

* What factors affect resonse rates.

* How you can start to measure the sucsess of a meme on a network


We are starting to believe there may be a formula to good 'viral' communication. 


If you have any interest in this kind of stuff, please contact me by email.



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Affiliate Solutions Seminar - London, England

A one day seminar for Merchants and Affiliates which

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Search Engine Strategies Seminar - London, England

Moderated by Search Engine expert, Danny Sullivan. A seminar

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