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Subject: RE: UKNM: Free Wine
From: Sarah Clelland
Date: Tue, 18 Apr 2000 02:35:33 +0100

I'll be withholding judgement until my
wine turns up (or fails to show).

I must say though, it really irks me that a
business goes to the trouble and expense of
a marketing ploy like this, with a site that
throws up error messages. It's totally unnecessary -
their developer should have been on the case and
provided messages saying 'Sorry, we're very busy'
or words to that effect. OK, so this message might
not make you feel any better when a bottle of free
vino is dangling just beyond your reach, but at least
it shows that they were prepared, with a properly
developed website.

I'd be very interested to know how much it
cost madaboutwine to do this - is it really that

And can anyone tell me how you set about projecting
the take-up of a viral campaign like this?

Sarah Clelland
020 7250 1056

-----Original Message-----
From: James Cronin [jamesatunfortu [dot] net (mailto:jamesatunfortu [dot] net)]
Sent: None
To: uk-netmarketingatchinwag [dot] com
Subject: Re: UKNM: Free Wine


Worked absolutely fine - unfortunately it took longer than boo.com did
when we launched to get through the purchase path though.....

That and the irritating errors and obscure error messages being
produced by their e-commerce system which presumably couldn't deal
with stuff being free.

Affiliate Solutions Seminar - London, England
A one day seminar for Merchants and Affiliates which
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