UKNM: longer question re pr

[Sean Phelan]

I was interested to read the various replies to siobhan's question, as

I've been trying for ages to find a UK PR firm that (a) knows how do

do "real" PR (as in influencing the influencers, not just hacking press

releases), (b) understands the net, new media, etc., and (c) doesn't

have an attitude of "won't consider anything less than a �3,000 a month

retainer".


I've also been trying to monitor who has been successfully placing stories,

etc. and so far all I can conclude is that Microsoft and Virgin both do it

very well, and everything else is fairly haphazard.  The Citibank/Virgin deal

received lots of coverage; I can't think of any other recent examples of

stories that got very widespread uptake.


Has anybody else seen any well "placed" stories recently? That is, stories

that were picked up by most of the trade papers and one or two nationals?


Cheers

Sean


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Sean Phelan

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