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Subject: UKNM: longer question re pr
From: Sean Phelan
Date: Wed, 12 Aug 1998 19:05:14 +0100

I was interested to read the various replies to siobhan's question, as
I've been trying for ages to find a UK PR firm that (a) knows how do
do "real" PR (as in influencing the influencers, not just hacking press
releases), (b) understands the net, new media, etc., and (c) doesn't
have an attitude of "won't consider anything less than a 3,000 a month
retainer".

I've also been trying to monitor who has been successfully placing stories,
etc. and so far all I can conclude is that Microsoft and Virgin both do it
very well, and everything else is fairly haphazard. The Citibank/Virgin deal
received lots of coverage; I can't think of any other recent examples of
stories that got very widespread uptake.

Has anybody else seen any well "placed" stories recently? That is, stories
that were picked up by most of the trade papers and one or two nationals?

Cheers
Sean

=============================================================
Sean Phelan seanatmultimap [dot] com http://www.multimap.com
phone (within UK): 0171 433 0460 fax (UK): 0171 209 5194
phone (Int'l): +44 171 433 0460 fax: +44 171 209 5194



Replies
  Re: UKNM: longer question re pr, Phil Rooke

Replies
  UKNM: quick question re pr, siobhan
  Re: UKNM: quick question re pr, Nick Gilbert

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