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Subject: Re: UKNM: longer question re pr
From: Phil Rooke
Date: Thu, 13 Aug 1998 11:11:39 +0100

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>Has anybody else seen any well "placed" stories recently? That is, stories
>that were picked up by most of the trade papers and one or two nationals?

When Football 365 launched it recieved massive publicity, I think every
quality paper covered it ranging from 1/2 page in the Guardian to smaller
articles in the Sunday Times and Telegraph. Certainly all the marketing &
media press placed several articles about the proposition.

At the time we were carefully managing what would be covered when so that
we always had a new story from Fundraising to launch and beyond. Our PR
people had to do allot more than just PR releases.


Philip Rooke
Sales Director

Carlton Online Ltd
25 Knightsbridge

Tel: 0171 663 6344
Fax: 0171 895 9505

  Re: UKNM: quick question re pr, Nick Gilbert
  UKNM: longer question re pr, Sean Phelan

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