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Subject: Re: UKNM: longer question re pr
From: Phil Rooke
Date: Thu, 13 Aug 1998 11:11:39 +0100

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>Has anybody else seen any well "placed" stories recently? That is, stories
>that were picked up by most of the trade papers and one or two nationals?
>
>Cheers
>Sean

When Football 365 launched it recieved massive publicity, I think every
quality paper covered it ranging from 1/2 page in the Guardian to smaller
articles in the Sunday Times and Telegraph. Certainly all the marketing &
media press placed several articles about the proposition.

At the time we were carefully managing what would be covered when so that
we always had a new story from Fundraising to launch and beyond. Our PR
people had to do allot more than just PR releases.

Phil


Philip Rooke
Sales Director

Carlton Online Ltd
25 Knightsbridge
LONDON
SW1X 7RZ

Tel: 0171 663 6344
Fax: 0171 895 9505



Replies
  Re: UKNM: quick question re pr, Nick Gilbert
  UKNM: longer question re pr, Sean Phelan

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