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Subject: Re: UKNM: Search engine promotions
From: Jamie Unwin
Date: Mon, 24 Aug 1998 11:45:57 +0100

I would have thought their are only a few ways of improving you chances of apearing high on a
search engines listings, all are fairly well known, and therefore I would
be suspect of any company telling you they will do miraculous things for
you etc. etc.

(1) Setup a seperate (text only/HTML freindly) verison of your sites or
even a page of links to sections of your real site you widh to promote, and
get the web server to redirect the search engine to these spider friendly pages.
You would have to set this up for yourself regardless of who tells you this.

(2) Do a contra-deal with a big search engine so they can force your
results to the top (or just pay them !)

(3) Lay your pages out more search engine freindly (this is not needed if
you do step 1)

(4) Learn how search engines work, not exacly a black art, but you may need
to do some searching on the web to find out how they work,

http://www.searchenginewatch.com is a good starting point for this.Anyone
who tell you they have 'super insider info' is talking rubbish, except
Elizabeth (Van Couvering) who can tell us all how Excite works ;-)

(5) make sure you don't do anything stupid like deny access to search
engines via access control

Be carefull, it is absolutly stupid to pay someone to tell you to add a few
<META-TAGS> to your page.
Jamie Unwin : jamieatnml [dot] guardian [dot] co [dot] uk : http://www.guardian.co.uk
The Guardian : 3-7 Ray Street, London, EC1R 3DJ : Tel. 0171 713 4469
jamieatjamie [dot] net : http://www.jamie.net : http://www.poke.com

  RE: UKNM: Search engine promotions, Elizabeth Van Couvering
  Re: UKNM: Search engine promotions, Graham Hansell - Sitelynx
  UKNM: Banners on www.open.gov.uk, Lard

  UKNM: Search engine promotions, Caroline Tosswill
  Re: UKNM: Search engine promotions, Felix Velarde

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