Re: UKNM: Search engine promotions

[Graham Hansell - Sitelynx website promotion]

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Jamie


You are right - you have to be very careful and there are definitely no

miracles for sale.


>(1) Setup a seperate (text only/HTML freindly) verison of your sites or

>even a page of links to sections of your real site you widh to promote, and

>get the web server to redirect the search engine to these spider friendly

pages.

>You would have to set this up for yourself regardless of who tells you this.


It's actually best to start site design with search engines in mind when

you are working with any site - search engine mirroring of a large site

will cost nearly as much as running the first site. 

The biggest problem is the highly valuable "dynamic" information which

tends to be "cloaked" from search engines in cgi's/databases.


The solution you are offering of browser detection and IP sensing still

needs to be regularly updated (it's a war out there with this one - search

engines throwing all sorts of tricks shots to catch people out) and there

is still a need for structuring the HTML correctly for each search engine.


>(2) Do a contra-deal with a big search engine so they can force your

>results to the top (or just pay them !)


Have you managed this one or know anyone who has - we have never seen any

real evidence of this and we have offered (and threatened) over the years.


>(3) Lay your pages out more search engine freindly (this is not needed if

>you do step 1)


Yes it is. You still need the correct pages to feed the search engines else

all you changes won't be effective.


>(4) Learn how search engines work, not exacly a black art, but you may need

>to do some searching on the web to find out how they work,

>

>http://www.searchenginewatch.com is a good starting point for this.Anyone

>who tell you they have 'super insider info' is talking rubbish, except

>Elizabeth (Van Couvering) who can tell us all how Excite works ;-)


It's not a "black art" (pointy hats are optional) but a very rapidly

changing environment with a wide range of variables (indexing algorithms,

link popularity, spidering frequency/detection, search engine bugs and


crashes etc). 

Any company who is serious about this (and there are a few quality

companies in this market) will need staff permanently committed to it - as

with any specialist it's their commitment and specialists knowledge that a

client is buying into.


>(5) make sure you don't do anything stupid like deny access to search

>engines via access control


Damn fine point - oh I had a penny for every robots.txt we find.


>Be carefull, it is absolutly stupid to pay someone to tell you to add a few

><META-TAGS> to your page.


Completely - by the way Caroline (who asked the question) is very

knowledgeable about this type of work and certainly isn't just going to pay

for META Tag building.



Graham Hansell

Director

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