UKNM: Type A traffic

[Mike Butcher]

Touchy subject ;)


The various Internet Adverising Bureaus aroound the globe and the various

country-wide Audit Bureaus are all still in the process of putting

agreements in place. The likelyhood is that local IABs will take their lead

from the US body (www.iab.net), while the IFABC (International Federation

of ABCs) meet soon to discuss it all further. The main thing is publishers

requesting to 'break out' the traffic between Type A abd B on their own

volition. The trouble is, the list of robot impressions (from search

engines, cheeky tech-heads etc) grows by the day, and the publishers have

the Augean task of sifting this bogus data out. There is now Type C traffic

I gather...


Most publishers/advertisers want to talk in terms of real people, real

pages viewed (thus Type A), so you will see this more and more I guess.


Cheers

Mike


>Mike

>Thank you. Is this an international standard?

>

>>>Snip..

>>>

>>>What is a "real, Type A" pageview?

>>

>>Type A is ABC//electronic's term for page impressions requested and viewed

>>by people, as opposed to IE4 crawlers and search engine robots (Type B).

>>These figures are available from ABC's site at

>>

>>http://www.abc.org.uk/electronic/index.html

>>

>>The BBC now breaks out its audits between Type A and Type B. Most other

>>publishers are looking at doing the same from September.

>>

>>Our own recent monthly Traffic Update (August 13th issue) carried a

>>publishers statement  from BBC News Online stating that their traffic had

>>gone down to 14.89m impressions in July - so it sounds like the World Cup

>>had a lot to do with that 16.98m figure.

>>

>>Mike

>>

>>------------------------------------------

>>Mike Butcher   -  Editor  -  New Media Age

>>T:(+44)171 9704812    2 Berners St, London

>>F:(+44)171 9704899    http://www.nma.co.uk

>>------------------------------------------

>

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