UKNM: old chestnuts: upfront registration

[Stefan Magdalinski]

stef asks a question, but he did search the web first.


Does anyone have any stats, anecdotes, experiences of how pageviews and

conversion rates change when sites move their registration from the

front (i.e. locking people out of browsing) to the back (as the last

stage in the buying process, or as an optional personalization thing). 


I've heard figures from quadruple upwards, but I need some hardish data

to convince someone.


stefan


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