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Subject: Re: UKNM: old chestnuts: upfront registration
From: Siobhan McVeigh
Date: Tue, 24 Aug 1999 14:21:16 +0100

hi stef -

> Does anyone have any stats, anecdotes, experiences of how pageviews and
> conversion rates change when sites move their registration from the
> front (i.e. locking people out of browsing) to the back (as the last
> stage in the buying process, or as an optional personalization thing).

this piece from old jakob is quite useful -
he's got an example of this very thing from Marie Tahir at Intuit discussing
registration on Quickenmortgage.com (mortgage site)

good luck with the convincing!

:) s

> I've heard figures from quadruple upwards, but I need some hardish data
> to convince someone.
> stefan
> --
> /**
> Stefan Magdalinski mobile:07931 376142
> stefanatisness [dot] org boat:0171 7381837
> icq: 5261825 desk:0171 8876382
> http://www.isness.org/house/boat **/

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  Re: UKNM: old chestnuts: upfront registr, Tim Ireland

  UKNM: old chestnuts: upfront registratio, Stefan Magdalinski

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