Re: UKNM: Tell me it's not SPAM

[Mark Bunting]

<devil's advocate>

People react differently to e-mail now, but that might

change. I bet the first person who got a Readers'

Digest flyer through the post was pretty surprised

too.

</devil's advocate>


direct marketing has thrived on the assumption that

the 3% who respond are worth the 97% who think you're

a bunch of wankers. i fear the same logic will apply

to email


Mark



--- Justine Koder <

jkoderignitionmg [dot] com

> wrote:

> Mish

> 

> But isn't the whole point that people react

> differently to e-mail than to

> DM. Hence you can't just pull across what works in

> DM and say that will be

> fine as an e-mail strategy.  I think you could risk

> alienating everyone you

> try to contact, which from a commercial point of

> view is the problem with

> SPAM.

> 

> Done right e-marketing can be a killer marketing

> tool, done wrong it can

> just be a killer.

> 

> or is it my turn to miss something ;-)

> 

> Justine


=====

Mark Bunting:

mark [dot] buntinginfonic [dot] com

INFONIC Online Communications Management

Tel 020 7490 8844

http://www.infonic.com

=====



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