UKNM: Is Seth Godin Full of it?

[Anne Holland]

I recently got to interview Permission Marketing GOD ON HIGH 

Seth Godin.  He invented a lot of what we take for granted as

email marketing know-how and of course wrote the book, "Permission

Marketing."


He told me he had collected two different email lists from this book.

The first was a list of people who emailed him saying "add me to

your list when you have more news" -- and we're talking more than 

100,000.


The second list was the 127,000 people who downloaded parts of

his last book for free at http://www.permission.com  -- and GUESS

WHAT????  Seth didn't feel it was ok to email them with news of

his next book.  He thought it would be spam!!!!


Ok, so the man is a purist and I guess that's admirable.


Anyway, take 2 minutes (it's short) and read the Case Study

I did and then tell me what you think.  Is Seth Godin full

of it or does he make a heck of a lot of business sense?

http://www.contentbiz.com/sample.cfm?contentID=648


Anne Holland, Publisher

annehmarketingsherpa [dot] com

202.232.6830

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