Re: UKNM: Tell me it's not SPAM

[Sam Carrington]

Would that be anything like the 3% that complain to the offending

party's ISP, consumer watchdogs, industry fora, etc, resulting in a bulk

mailer being shut down and/or moved on. Sounds like a real productive

marketing campaign to me. Next you will be suggesting that we mine the

ORBs database to find a nice handy open mail relay to bounce our

pointless misdirected marketing messages through.


<RANT>

For me spam equates less with direct mail than with a situation where

someone you dont know constantly calls your telephone, reverses the

charges, and refuses to hang up until they have finished shouting at you

about their latest pyramid sales/get rich/stay young scheme. Far more

antisocial that a bit of dead tree to chuck away each morning.

</RANT>


Surely part of the opportunity offered by the net is the increased

personalisation and customisation of services and marketing, allowing

advertisers to treat their customers more accurately as individuals; to

get to know them a little - therefore the usefulness of bulk (in)direct

mail pales into insignificance next to the alternatives, some of which

have already been discussed on this list. There is a great deal of value

in maintaining a dialog with your customers or potential customers.

Mailshots just dont cut it for me.


A little imagination goes a very very long way... Cheers for inciting

the rant mark, nowt personal :)


Mark Bunting wrote:

>  

> direct marketing has thrived on the assumption that

> the 3% who respond are worth the 97% who think you're

> a bunch of wankers. i fear the same logic will apply

> to email

> 

-- 

    sam carrington  //  senior web developer  //  sensei.co.uk



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