Re: UKNM: Tell me it's not SPAM

[Robb Masters]

>Problem is that many busy people employ gatekeepers. [...]  Often,

>they are happy to confirm contact details and give the go for

>information to be directed to the busy person via post or email.

>[...] does this constitute permission [...] Tell me this is not SPAM.


Get the name of the gatekeeper and incorporate into your message: "Your

colleague John Smith suggested we e-mail you regarding..."


>Bet you're all going to tell me that everyone who picks up the phone in

your

>office knows the score on SPAM and would never give such

>permission.


If they're that busy, they should have an assistant you can e-mail instead.


>No matter how permissioned/ targeted/ creative any communication is,

>people do get rubbed up the wrong way by other dirtbags out there.


You can never please everyone.


>You're a busy exec, buy a raffle ticket [and] all you write on the

>butt is your name and place of work. [...] I send you an email

>indicating that I have something that may be of great interest to

>you.  Email not requested, permission given by proxy... SPAM OR WHAT?


Not spam, as you're only sending it to one person.


However, if you had 100,000 winners all who won, say, a mouse mat and you

were just using it as an excuse to contact them, then it's spam.


Regards,


Robb (

robb_mastersgyro [dot] co [dot] uk

)

==

Robb Masters, Head of New Media.

Gyro New Media, 1/9 Harbour Yard, Chelsea Harbour, London SW10 0XD.

T: +44 (0)20 7349 4541.  F: +44 (0)20 7351 3318.  M: +44 (0)7880 788 833.


All contracts are subject to GYRO's standard terms of business, which are

available on request.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 ScreamingMedia the leading global technology platform for

 the aggregation and distribution of digital content over the

 Internet, is now operating in the United Kingdom.

 Get relevant and customised content to attract visitors

 to your site and keep them there.  Click Here!


 http://adcenter.in2.com/cgi-bin/click.cgi?tid=31036

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com