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Subject: RE: UKNM: Re: Mobile Commerce
From: ?
Date: Fri, 18 Aug 2000 12:42:48 +0100

Rich_BaileyatYahoo [dot] com (((Yes I have had that e-mail address for almost 5
years, you have no hope these days of getting a real name there now)))

He nailed WAP but not M-commerce in general? IMHO WAP is a con-job. They
designed it, paid for it and now they have to sell it. We could have
I-mode, where the phone is hooked up the whole time for free. And colour
but you need to stall these things to make money. Look at the idea that in
Japan it can be done but here no. Not yet. We are being spoon fed the
technology and we are almost two years behind. More people use M-commerce
in Japan than land lines to surf the net(phone calls to the internet cost a
lot more there).

http://www.japon.net/imode/ If you want to see where we will be in a year or
two.

As far as I know network theory the maximum bandwidths that can be obtained
through different media; Optical, copper and Microwave. Microwave wins hands
down. It can handle 10 times that of a large bundle of fiber optical cable.
So the technology we have has to catch up with the science we have had for a
while. The future of m-commerce is here the science is here its just the
details that need looking into. Personally I can not wait to unlock myself
from this desk and do some work in a park.



-----Original Message-----
From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of Gary
Pharo
Sent: Wednesday, August 16, 2000 09:42
To: uk-netmarketingatchinwag [dot] com
Subject: RE: UKNM: Re: Mobile Commerce


IMHO, the main barriers to successful m-commerce are:

1. Low penetration of enabled devices.
2. Confusing and difficult to operate handsets (with the operators making
life even more difficult by trying to set up a closed network).
3. Speed.
4. Security.
5. The lack of available information, in an easy to read format - hence
point 1.
6. The cost (around 5p per minute).
7. The lack of available handsets.

Now this all seems rather reminiscent of the barriers to entry that stopped
people getting online (in the UK at least), 3 or 4 years ago.

In it's current format, WAP has little to offer, and is relatively
expensive. However, as the operating system moves to GPRS then UMTS - and
things like graphics, video and the colourful things that brighten our lives
become available at a decent speed - the take up should increase (again, not
unlike faster modems and Freeserve did for the industry as a whole).

And as a general comment, I can't believe that at least one of the leading
players (be that Vodafone or whoever) aren't looking to capitalise on their
ability to simply and efficiently bill the end user from micro-payments up.
Now that would be interesting huh - no need for a credit card, or any other
information - I just key in my phone number (or it gets recorded
automatically by some form of a cookie) and the charge appears on my phone
bill at the end of the month!! (and before you start.... you know that I am
not technically gifted enough to qualify this - but one thing I believe is
that there is a way)

Vodafone the new World Bank ?

Cheers
Gary

Gary Pharo
UK Sales Manager
www.commtouch.com
gary [dot] pharoatcommtouch [dot] com

The Worldwide Leader in Integrated Email and Messaging Outsourcing Services

[Sam says: msg chopped]


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  RE: UKNM: Re: Mobile Commerce, Gary Pharo

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