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Subject: RE: UKNM: Industry Bodies...
From: Emma Holyer
Date: Thu, 24 Aug 2000 16:22:01 +0100

UKODA was established in May this year and the 13 founder members are
Reading Room, Absolute Internet, Blackpig, Blueberry.Net, 64k, AKQA,
AnswerThink, Clockwork Web, Fernhart, Razorfish, SP New Media and Wicked

The inauguration of UKODA came about following a report from Reading Room
that uncovered high levels of dissatisfaction with some Web development
agencies. 70% of their clients were unhappy about their previous web design
agencies and 63% felt it was due to a lack of professional standards.

To maintain professional standards those who wish to join UKODA have fulfil
four mandatory requirements. Companies must be either a partnership or
limited company, over two years old and have three written client references
from the past year of trading. All members also have to have full indemnity

If you're interested in knowing more give Zo or I a call at Midnight
Communications on 01273 666200 or if you're interested in joining contact
Richard Dinnick at Reading Room on 0207 734 9499.

-----Original Message-----
From: will simmonds [willsateuropean-internet [dot] com (mailto:willsateuropean-internet [dot] com)]
Sent: 23 August 2000 17:44
To: uk-netmarketingatchinwag [dot] com
Subject: UKNM: Industry Bodies...

To the best of my knowledge there are currently three Industry Bodies who
approve/certify New Media Agencies / Web Design Agencies etc. They are
BWDMA (British Web Design and Marketing Association) and Clicksure.

I am all for measures that get rid of some of the cowboys in this industry
paying out hundreds and thousands of pounds to join all three of these
is overkill. I am not sure there is even room for three Industry Bodies, in
which case which one will survive? This is a three horse race with no form
odds to measure against - who is most likely to be the winner?
Does anybody have any experiences of any of these people? And if so are
getting any ROI?

Will Simmonds ~ Marketing Manager
European Internet Technologies Ltd.

Tel + 44 (0)1865 728001
Fax + 44 (0)1865 728004

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