Re: UKNM: Industry Bodies...

[Tom]

>I am all for measures that get rid of some of the cowboys in this industry

but

>paying out hundreds and thousands of pounds to join all three of these

agencies


There seems to be many and frequent references to "cowboys" on this list,

but what exactly is meant by this? Is it the huge monoliths who waste

clients' money with endless meetings and process documents, meaningless work

plans and badly implemented (if implementable at all) design? Or possibly

the poseurs, who will postulate about the flash milage they are producing

whilst zooming around on their little metal scooters quoting Barthes and

Beach Boys lyrics whilst being shamefully exploited by some twat that still

tries to go to clubs in spite of being 50 years old? Or the agencies that

are "moving into new/multi/internet media" from advertising/print/graphic

design/knitting/vole skinning, and are staggering in their niaivity and

destructive in their example? Or the Internet Start-ups, selling the next

useless piece of w*nk on the grounds that one day, after that paradigm shift

that will inevitably result from this particular w*nk, it will be needed

like fathers' dogs? Or the multinationals, delivering broken technologies to

the unsuspecting for the ill-informed? Or even the regulatory/industry

bodies, staffed by jerks bankrupted by Ye Olde CD-ROM Mutlimedia Revolution

who managed to scrape some miserable award for Best Rubbish Thing No-One

Wants that gives them the self-importance to "SPEAK FOR THE INDUSTRY!!!" and

who probably think that the RIP bill is a really good idea and will give

recommendations to the Government on the importance of Version 2 browsers?


Or is it the case that if you shout the warning about the cowboy, you cannot

therefore be one yourself?


Tom Dussek

Tui



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