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Subject: RE: UKNM: Targeted Email Campaigns
From: Houston, Richard
Date: Mon, 6 Dec 1999 23:30:10 GMT

ray say:

> But UKNM is _not_ a "targeted email list", it is a
> _discussion group_. Please try to understand the
> difference as it is rather important.

yes. thanks ray. i (and most likely everyone else on this list) know the
difference. i was *joking*. pardon me.

oh boy.

incidentally, sam, is there any chance of getting some sort of overview of
the people on uknm? how "uk" is it? is it mostly populated by agency people,
"clients", the general public? how many uknmers there these days?

yrs,

richard houston
strategy group
circle.com london
telephone: 0171 843 4621
http://europe.circle.com/

> -----Original Message-----
> From: Ray Taylor [rayateyeconomy [dot] com (mailto:rayateyeconomy [dot] com)]
> Sent: 04 December 1999 11:30
> To: uk-netmarketingatchinwag [dot] com
> Subject: Re: UKNM: Targeted Email Campaigns
>
>
> Houston, Richard <Richard [dot] Houstonatbrann [dot] com> said:
>
> > judging by the number of posts you make to uknm, ray, it
> would seem that
> you
> > attribute at least *some* value to cheap (nay, free!)
> exposure on targeted
> > email lists.
> >
> > ;-)
>
> Of course, Richard, lists like UNNM are very effective ways
> of communicating
> with your target market or (as in this case) talking to
> people in your own
> or related markets about issues of interest to each other.
>
> But UKNM is _not_ a "targeted email list", it is a
> _discussion group_.
> Please try to understand the difference as it is rather important.
>
> "Targeted email lists" are offered for sale by people who
> sell untargeted
> email lists. Both are used for the purposes of sending
> unsolicited email
> (junk, spam, etc). Neither is effective at promoting anything
> other than
> pornography, get-rich-quick schemes and religion. Other than
> these three
> markets, unsolicited email (or spam, or whatever you want to
> call it) is
> counter-productive - ie it does more harm to your business than good.
>
> So why are some lists called "targeted email lists"? Because
> the people who
> sell them are liars, cheats and frauds (with the one or two
> people in that
> market reading this being an exception, of course).
>
> This advice is cheap, (nay, free!). You might therefore consider it
> worthless. Or you might think that, given that it is based on advice
> previously given to clients under a high-priced (but very
> cost effective)
> consultancy contract, it is valuable advice freely offered.
> Such is the
> privilege of choice.
>
> Ray Taylor


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