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Subject: Re: UKNM: Opt-in/Opt-out Boxes
From: Tim Ireland
Date: Tue, 5 Dec 2000 15:29:01 GMT

"Alberts, Rob" <rob [dot] albertsatinternet [dot] tsleducation [dot] co [dot] uk> said:
> Dear A+S, while I agree that opt-in is the way to go, on what basis is
your
> view that pre-ticked opt-out boxes are "frowned upon". I'd really like to
> know because we want to avoid the same pitfalls. Is there any research, it
> it ethics, or is it more a home(page)truth?

Dare I suggest that ethics are the most important reason?

Tim Ireland
Director of Marketing
www.designercity.com


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