RE: UKNM: CREAM and SPAM combo

[Nicola Reeves]

we have just created a news ticker for a VC - Bridgepoint Capital - and so

the same process can apply to this problem.

1) the banner links to an XML file which contains the news info.

2) this pulls the news into the banner

3) this is usually three lines high


however, you will run into major problems if you try and host this on a

third party site as you will need them to store the 'class' file which in

most cases (unless you have negotiated a special deal) they will not.

Alternatively, you could store the XML file on your own servers and ask the

banner to reference your site. The problem with this is that the site you

are advertising on may object if your servers run slowly and do not pull the

info in quickly enough - therefore, they end up with empty banners on their

site.


hope this helps


-----Original Message-----

From:

andrew [dot] graymwl [dot] uk [dot] com

 [

andrew [dot] graymwl [dot] uk [dot] com (mailto:andrew [dot] graymwl [dot] uk [dot] com)

]

Sent: 07 December 2000 10:06

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: CREAM and SPAM combo



A while back, a number of you commented on a proposal to utilise email

addresses from publications like AMMO to send a link to an agency creds

presentation.  Suffice to say, good advice was given and acted upon.


What do the anti-spammers out there think of AdvertExpress.com's case study

at marketing sherpa.co.uk?


http://www.marketingsherpa.co.uk/sample.cfm?contentID=1214


Cheers,


Andy Gray

MWL Brand Response



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