RE: UKNM: WAP Numbers

[Teddie (*\\*)]

Direct from Useit.com.

WAP Usability Report was released at the World Tour event in London

November 30. Conclusions:

	- 70% of the users answered no when asked whether they would like to have

a WAP phone within one year;

	- even the simplest tasks take much too much time to provide any

satisfaction to users;

	- even after spending a week using a WAP phone, user performance remained

appallingly low;

	- WAP content was frequently designed for the Web and not for the

requirements of the mobile medium, further reducing usability: repurposing

didn't work when putting brochureware on the Web in 1994 and it doesn't

work when fielding mobile services in 2000


Just to push on from WAP. Is anyone working on marketing or advertsing for

Bluetooth enabled apps?


Teddie


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-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Tom Hume

Sent: 08 December 2000 09:53

To:

uk-netmarketingmail [dot] chinwag [dot] com

Subject: UKNM: Re: UKNM Digest V1 #792



At 19:17 07/12/2000 +0000, UKNM Digest wrote:


>Forget WAP as a serious long term development route. Users are updating

>their mobiles every 20 months on average. If that trend contiues and the

new

>generations of combi phone/organizer/browsers are rolled out then this

>should mean that  a good proportion of these mobiles will have PDA size

>screens and Micro-browsers built in . Content development will be a lot

>easier than for WAP as well. OK there will still be limitations but it's

>certainly a nice growth market that I'll be looking at.


OK:


1. WAP is the only means of doing interactive mobile apps in the UK today.

Yes, you can do a lot with SMS (and a few things that aren't currently

possible with WAP at all), but it's limited in terms of what you can shift

around. If you want to get experience working with non-trivial apps for

mobile devices, now, in the UK, it's WAP or nothing (but integrate with SMS

to add "push" style capabilities).


2. Taking your advice above, it'll be over 2 years (at the bare minimum),

assuming someone releases a "combi phone/organizer/browser" at a price

cheap enough for it to have mass appeal in the next 6 months, before the

majority of UK folks can use this new system. If you're happy waiting 2

years before you start looking at mobile devices (and believe that

everything will have been sorted out and settled by then) then perhaps

that's a sensible choice - I wouldn't agree tho.



[Sam says: msg chopped and subject changed, see:

http://www.chinwag.com/uk-netmarketing/msg05019.shtml]


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