Re: UKNM: line one

[David Cabrera]

France Telecom also own Orange. Their intention is to make Orange World a

significant global internet player (see current issue of Marketing Week /

www.mad.co.uk)


Freeserve and wanadoo as brands will require a lot of investment and major

brand re-engineering if they are ever to become global players. Orange on

the other hand has a brand personality that can easily work across the globe

hence France Telecom deciding to rebrand it's various mobile networks in

Europe and South East Asia as Orange.


Therefore is there a plan to merge the operational resources of wanadoo,

Freeserve and Orange World in the short term before, in the longer term,

dropping the wanadoo and Freeserve brands and then channelling all content,

marketing and distribution resources into Orange World.


Could make sense with the arrival of GPRS next year and G3 in 2002/3


David

----- Original Message -----

From: Melanie BEECH <

m [dot] beechsyzygy [dot] net

>

To: <

uknmchinwag [dot] com

>

Sent: Friday, December 08, 2000 8:59 AM

Subject: RE: UKNM: line one




> You're right that Freeserve are going to the french, but let's not be

> deluded here, the french (wanawhat.fr?!!) are likely  to sell it to

> Mannesmann or C&W or Global Crossing -


actually, the French move, wanadoo buying freeserve, was probably a tactical

move by France Telecom who own wanadoo, and who equally own the search

engine voil�.  Clearly, by taking over freeserve, they also hope to increase

awareness of and traffic to voil�, which arrived quite late in the UK

market, and so taking over one of the largest of the UK's ISPs made sense

for  number of reasons from their perspective.


Given the above, I think it unlikely that the French are considering this as

a short term move, selling on to someone else in a couple of years, but

potentially more as a long term move into the UK telco market.


Tim Moore, you probably know most about this -what's going on? :-)


melanie


M�lanie BEECH

Chef de Projet


SYZYGY

20, rue des Jardins - 92601 Asni�res cedex

T�l : 01 41 11 67 88 - Fax : 01 41 11 67 68

<mailto:m.beech@>

m [dot] beechsyzygy [dot] net (mailto:m [dot] beechsyzygy [dot] net)

http://www.syzygy.net



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