Re: UKNM: Competition Sites

[jason]

On 12 Dec 00, at 15:00, Sarah Thomas wrote:


> www.loquax.com

> www.just4.co.uk/just4competitions.htm


The above are one and the same.


> Another point to consider is, are the people that enter all

> these sites, the type of person who will be interested in your site. Will

> their captured email address be valiable? Maybe they are, but it's worth

> looking into!!!


Really depends whether you want to consider your competition in a 

positive or negative way. 


There seems to be some bizarre marketing science that taints 

people who do competitions that I don't understand. 


But, if that person has a positive experience on your site (either 

because they won, enjoyed the content, even bought something), 

tells another, tells another etc etc (as people do) and they all visit 

then does that not then make them valuable (a kind of viral 

marketing without having to force your users to spam people).


As far as I see a competition isn't just something you bung on the 

site and then go "good user" "bad user" - you can use it during it's 

run (e.g ask questions that are about your site/topic, revolve the 

questions to catch out people who share answers) and afterwards 

(which so many sites fail to do, i.e. naming winners, informing 

entrants the comps over, but this is what's new etc.) to stay in 

touch with people and to get them interested in what you have to 

offer.


The value shouldn't be in the email address you've just collected, 

but in how you use the information generated from the competition 

and how *you* then work to convert those people into sales, users 

or whatever.


Jason


--

Loquax - http://www.loquax.co.uk - The UK's Competition Portal

Tel. 0191 270 0255 Mobile. 0777 376 8548

http://www.winontheweb.co.uk - want traffic? sponsor a competition!


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