Re: UKNM: Breathe

[Ashley Pomeroy]

>>>>http://www.theregister.co.uk/content/7/15354.html<<<<


I can remember seeing the advert before a film. I think it was

'Gladiator', I'm not sure. Anyway, it was very nice to look at, had some

extremely ugly models, and finished with the incomprehensible slogan

'Mobile internet on any network'.And, after having spent the last six

months being bombarded with the Boo.com advert (were we supposed to laugh

at the dweeby-looking basketball players, or cheer them on?)  I sat there

thinking 'this is going to fail'. And now that it is I feel immensely

pleased with myself because I like to watch things fall apart.


The 'modern urbanist' thing:

http://www.theregister.co.uk/content/archive/11556.html

was extremely amusing, too.


I know it sounds like the old 'eat less, exercise more' thing, but is the

key to building a brand to have a really good product, market it as best

you can, and wait? Breathe, and a lot of other internet startups, seem to

skimp on the first thing, spend millions on the second, and not wait at

all. It's like the pop charts - if you aren't number one immediately,

you're finished.


-

"In the land of the blind, the blindest man is king"

Ashley Pomeroy -

arpslab [dot] org

 - http://www.ashleypomeroy.com/


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