RE: UKNM: The Express

[Leslie Bunder]

Mr Desmond is pretty Web saavy despite what some might thing. He recently

took someone to WIPO to reclaim the televisionx.tv and fantasychannel.tv

domains...  So I'm sure he is more than aware of Icann, I mean, give the guy

a break, he knows about WIPO and knows how to get your domain back!


as for the reason why he is selling off the various Express Web sites,

methinks, while he is happy with the Express newspapers legacy, he does not

want the Web legacy which may not fit in with his plans, nor the team who

will be running his operation. Apart from the express.co.uk site, are they

rest of the offerings should they really be part of the Express? Such as the

All About Parents site, maybe he wants to try and focus the key assets of

the Express rather than trying to be all things to all people. Keep it

focused is likely to be his business plan and more importantly, make money

out of that focus!


express.co.uk will come back as the online newspaper for the express, but it

may be more economical in the long run to "franchise" it out to an other

operator who pays a licence fee for the use of the domain and the content

that comes from it.


So he can have an express newspaper Web site without huge overheads and get

a revenue from it.


The "soft launch" of ok.co.uk is there and no doubt throughout 2001 it will

grow as the fight between hello and ok goes onine. look at the other areas

where they compete, print, TV and you'll see the new online platform for

both of them will be an interesting area...


And what makes OK different.. well... he owns it, it is a legacy of Northern

and Shell, they have always been in full control of it, the people and the

product. He is happy with the way it runs, the Express is something he

bought into and it is something he is trying to integrate into Northern and

Shell... this will take time, money and people politics to overcome.



Leslie





------------------------------------------------------------

Leslie Bunder, Content Partner Manager

Entranet

Email:

Leslie [dot] Bunderentranet [dot] co [dot] uk

Tel:	07799 710831

Web:    www.entranet.co.uk


------------------------------------------------------------------------

-----------------------

The information contained in this email and any attachment is intended

for and confidential to

the addressee(s) only.


If you have received this information in error and you are neither the

addressee nor an

authorised recipient of the addressee, please notify Entranet on 01491

878785 immediately

and delete the email from your system. Please note the information

contained in, or attached

to this email must not be used, copied, or disseminated in any way.


Unless approved literature of Entranet is included, any views or

opinions expressed are those

of the sender and do not necessarily represent those of Entranet.


Please note Entranet accepts no liability for any viruses, which may be

transmitted in or with

this email, nor does it accept responsibility for any such data

corruption, interception or

unauthorised amendment which can occur as a result of internet/email

communications.



Entranet - creators of online commerce

http://www.entranet.co.uk/


Entranet Limited

Registered office - 4 Thames Court, Goring-On-Thames, Reading RG8 9AQ

Registered in England No. 3267855

------------------------------------------------------------------------

-----------------------



-----Original Message-----

From: Tim Ireland [

timdesignercity [dot] com (mailto:timdesignercity [dot] com)

]

Sent: 15 December 2000 13:11

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: The Express



As you may have guessed, there was a reason for my OK! query earlier. Nosey

chap that I am, I was wondering just what was going on with Express-related

sites under new owner Richard Desmond.


The recent (?) launch of www.ok.co.uk confused me, as there was a lot of

smoke around, suggesting his plans for web-based operations were stringent

to say the least.


So, the axe officially falls:


ARTICLE: http://www.theregister.co.uk/content/13/15497.html

CORPSE 1: www.sportlive.net

CORPSE 2: www.express.co.uk


And the questions begin:

- What makes OK! so different?

- Does Mr Desmond actually have plans for the Internet?

- Just how much of it do you think is going to be along megastar.co.uk

lines?

- If so, how aware/disappointed is he that the domain names asianbabes.com

and .co.uk are already taken?

- Not to mention realwives.co.uk, bigones.co.uk, realwives.co.uk and

amateurvideo.co.uk?

- How soon is it before Mr Desmond finds out what ICANN stands for?


Tim Ireland

Director of Marketing

www.designercity.com



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Finding it impossible to trawl through mountains of irrelevant

information on the web? Trying but failing to reach a niche market?

Help is at hand with the launch this week of online advertising

marketplace ADictive.com - the solution to all your advertising needs.


      Visit http://www.adictive.com to find out more.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com