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Subject: RE: UKNM: The Express
From: Leslie Bunder
Date: Mon, 18 Dec 2000 13:46:09 GMT

Mr Desmond is pretty Web saavy despite what some might thing. He recently
took someone to WIPO to reclaim the televisionx.tv and fantasychannel.tv
domains... So I'm sure he is more than aware of Icann, I mean, give the guy
a break, he knows about WIPO and knows how to get your domain back!

as for the reason why he is selling off the various Express Web sites,
methinks, while he is happy with the Express newspapers legacy, he does not
want the Web legacy which may not fit in with his plans, nor the team who
will be running his operation. Apart from the express.co.uk site, are they
rest of the offerings should they really be part of the Express? Such as the
All About Parents site, maybe he wants to try and focus the key assets of
the Express rather than trying to be all things to all people. Keep it
focused is likely to be his business plan and more importantly, make money
out of that focus!

express.co.uk will come back as the online newspaper for the express, but it
may be more economical in the long run to "franchise" it out to an other
operator who pays a licence fee for the use of the domain and the content
that comes from it.

So he can have an express newspaper Web site without huge overheads and get
a revenue from it.

The "soft launch" of ok.co.uk is there and no doubt throughout 2001 it will
grow as the fight between hello and ok goes onine. look at the other areas
where they compete, print, TV and you'll see the new online platform for
both of them will be an interesting area...

And what makes OK different.. well... he owns it, it is a legacy of Northern
and Shell, they have always been in full control of it, the people and the
product. He is happy with the way it runs, the Express is something he
bought into and it is something he is trying to integrate into Northern and
Shell... this will take time, money and people politics to overcome.


Leslie Bunder, Content Partner Manager
Email: Leslie [dot] Bunderatentranet [dot] co [dot] uk
Tel: 07799 710831
Web: www.entranet.co.uk

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-----Original Message-----
From: Tim Ireland [timatdesignercity [dot] com (mailto:timatdesignercity [dot] com)]
Sent: 15 December 2000 13:11
To: uk-netmarketingatchinwag [dot] com
Subject: UKNM: The Express

As you may have guessed, there was a reason for my OK! query earlier. Nosey
chap that I am, I was wondering just what was going on with Express-related
sites under new owner Richard Desmond.

The recent (?) launch of www.ok.co.uk confused me, as there was a lot of
smoke around, suggesting his plans for web-based operations were stringent
to say the least.

So, the axe officially falls:

ARTICLE: http://www.theregister.co.uk/content/13/15497.html
CORPSE 1: www.sportlive.net
CORPSE 2: www.express.co.uk

And the questions begin:
- What makes OK! so different?
- Does Mr Desmond actually have plans for the Internet?
- Just how much of it do you think is going to be along megastar.co.uk
- If so, how aware/disappointed is he that the domain names asianbabes.com
and .co.uk are already taken?
- Not to mention realwives.co.uk, bigones.co.uk, realwives.co.uk and
- How soon is it before Mr Desmond finds out what ICANN stands for?

Tim Ireland
Director of Marketing

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