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Subject: Re: UKNM: cross/up sell
From: Tim Ireland
Date: Mon, 18 Dec 2000 15:03:47 GMT

"Andrew Petherick" <andrewatmailtrack [dot] com> said:
> I think cross sell is where two non competing brands or organisations link
> together to promote each other, like Express Dairies and Kellogg's
> Cornflakes, or Claire Swires and Mouthwash.


> Upsell is when a marketer will try and sell one product, knowing that
> will be the opportunity to sell accessories for it (like Palm Pilots and
> digital camera attachments).

And: "Would you like fries with that?" "Was that a *large* Coke/meal?" etc.

Tim Ireland
Director of Marketing

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