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Subject: UKNM: Re: PR Literature
From: Xav Adam
Date: Fri, 22 Dec 2000 13:28:36 GMT

Richard

Some of those titles are very old now, text books will give you some
information... but far better to try and meet/speak with someone in the
press and find out what they require.

This is a very fast moving sector and it will be a job keeping track of
media and those contributing to it.

Be prepared for time and financial expense if you're going to do it
properly.

Good luck !

Regards

Xav Adam
Xav Adam Public Relations

T 44 (0) 1892 617286
F 44 (0) 1892 617287
----- Original Message -----
From: "Richard James" <richardjames90athotmail [dot] com>
To: <uk-netmarketingatchinwag [dot] com>
Sent: Wednesday, December 20, 2000 04:32
Subject: UKNM: PR Literature


Can someone please recommend a decent public relations book for some
additional background reading. We're starting to take some of our PR
in-house and I need to be brought up to speed with online/offline PR in the
Internet world.

I have been advised that the below are quite good:
- E-PR, Matt Haig

- All About Public Relations, Roger Haywood

- Public Relations Techniques, Frank Jefkins

Do you have any other suggestions?

Cheers, Richard

---
Richard James


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