Re: UKNM: Re: How much is enough

[Jim Sterne]

At 09:30 AM 2/17/99 , Charles Linn wrote:

>If this is the case, then do people have a target for how long users should

>spend per session browsing one of their sites (what's the X-factor ?), and is

>this the best measure of the quality of the content.


Here's where I prove I'm a consultant by trade: It Depends.


If I'm selling advertising space then more pageviews

is exactly what I want. If I'm selling a considered

purchase item, then the more "face time" I can get

the more likely I am to make the sale.


The issue is that people have different attention

spans for different subjects. If you can give them

more in that time frame (whatever it might be) then

you stand a better chance to achieve your goals.



---------------------------------------------------------

Jim Sterne              Target Marketing of Santa Barbara

jsternetargeting [dot] com

            http://www.targeting.com

Author, Speaker, Consultant               +1 805-965-3184

Internet Marketing & Customer Service Strategy Consulting

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