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Subject: UKNM: Creativity
From: Ray Taylor
Date: Mon, 22 Feb 1999 17:27:03 GMT

This comment has already been raised on the UK Online Ad list but I
thought it would also be relevant to the wider online marketing biz.
Hope nobody minds the cross post but UKOA is a small list, only just set
up, and numbers are still small. And BTW thanks for the comment in NMA,
about the two lists _not_ being competitive, Sam.

What I wanted to raise was a question about creativity in banner ad
design. There are severe restrictions with banner ads, but I still see
no reason why you should not be able to create superb, stunning images
with the space available. I just think we have been asking the wrong
people to do it (the briefing, etc., not the designing) and not letting
the real creative brains have a go. One of the best banners I have seen
recently was produced as a designer's first attempt, working entirely on
her own, without any marketers, agency execs, or others standing over
her as she worked.

What I would like to ask members of this list is - would there be any
value in setting up a banner design competition, cash prize, open to
individual designers? The purpose of the campaign would be to identify
new (or existing) talent and to push the creative limits of the medium.
Entry would be open to anyone, whether freelance, working in an agency,
student, etc. There would be no need to run to the expense of a big
award-giving ceremony since we could easily set up a judging process

I know there are already many new media awards schemes but the problem
with them is that they are bound to collect existing players through the
normal PR process, whereas what we need to do is to stretch the
boundaries and find new talent, with a cash or other valuable incentive
(as opposed to a gong).

What do people think?

Thanks again for allowing the cross-post, Sam, and for the following
little promo:

Anyone not already a member of UKOA who wants to join, please email me
for details. The list is co-moderated by me and Kirsty Race, of Walker

Ray Taylor tayloratnmcadplan [dot] com
NMC/Adplan 0181 639 0015
www.nmcadplan.com - everything you need to know in just three lines of text

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  Re: UKNM: Creativity, Felix Velarde

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