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Subject: UKNM: Investing in banner creative
From: Tomski
Date: Thu, 25 Feb 1999 10:08:49 GMT

Anyone got any simple tactics / anecdotes to help persuade a client's
marketing department that investing in good external banner creative &
production is money well spent, even for a *tiny* campaign?

I've tried and failed to convince them to use the campaign as a testbed for a
wide-range of different banner creative.

It's the the first time the marketing dept of this client has bought any
banner impressions, and there's no-one in-house with any experience of banner
creative / production.

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
Email Khalil Ibrahimi khalilatexcitecorp [dot] com (mailto:khalilatexcitecorp [dot] com) to advertise on Excite.
Change your UKNM subscription use http://www.chinwag.com/uknm.html

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