UKNM: Investing in banner creative

[Tomski]

Anyone got any simple tactics / anecdotes to help persuade a client's

marketing department that investing in good external banner creative &

production is money well spent, even for a *tiny* campaign?


I've tried and failed to convince them to use the campaign as a testbed for a

wide-range of different banner creative.


It's the the first time the marketing dept of this client has bought any

banner impressions, and there's no-one in-house with any experience of banner

creative / production.


-Tomsk 

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html