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Subject: Re: UKNM: Creativity
From: Caroline Tosswill
Date: Sat, 27 Feb 1999 14:21:43 GMT

Ray Taylor wrote:

> Further, most web advertising is still about building traffic alone. Which
> is a stupid waste of money, considering the high cost of UK inventory.

this seems to me an absolutely extraordinary comment - of course people
advertise online to build traffic, it's the most basic requirement for the
success of a website.

branding is important too, but most campaigns will aim to build both brand and

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  Re: UKNM: Creativity, Ray Taylor

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