Re: UKNM: Creativity

[Caroline Tosswill]

Ray Taylor wrote:


> Further, most web advertising is still about building traffic alone. Which

> is a stupid waste of money, considering the high cost of UK inventory.


this seems to me an absolutely extraordinary comment - of course people

advertise online to build traffic, it's the most basic requirement for the

success of a website.


branding is important too, but most campaigns will aim to build both brand and

traffic.


caroline 

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